The 72 club
Lifeline took songs made famous by 27 Club members and used them to make a club of their own. The 72 Club.
The 72 Club’s first song, Janis Joplin’s ‘Piece of My Heart’ has been arranged by composer, Cam Ballantyne and performed by a group of well-known older New Zealand singers and musicians. Proceeds of the sale of the song goes towards Lifeline The artwork for the album cover shows the 72 Club having fun. It is also supported by by print, streetposter and the T-shirt executions.